Why is because such an important word

Isaac Newton once said that an object at rest tends to stay at rest, and Dale Carnegie paraphrased this to mean that people tend to do what they normally do unless given a reason to do something different.

Before people will do something different, they need a reason to change their views. This is where because comes into play. On the other side of the aforementioned examples, you have to drive home the benefit to the consumer. In some cases, such as the Will Smith example, the comparison starts impersonal and then hopefully transits over to something more person with the used of the power word you.

This was covered in our last power word article, but the point is clear: combining because and you is a great way to double the effect of both. The results can be nearly exponential in nature, and there are few power word combinations more effective than because and you. If you happen to know of a better combination, please feel free to add it to the comments section.

When it comes time to ask for the sale or conversion, be sure to consider using because. Remember that you want to make the reasons why you are asking for the sale clear to the customer and benefit-oriented. Here are a few examples:. Again, note the combination of you and because. We could talk until we're blue in the face about this quiz on words for the color "blue," but we think you should take the quiz and find out if you're a whiz at these colorful terms.

More importantly probably developed by analogy with other sentence-modifying adverbs, as curiously, fortunately, and regrettably. Words nearby important imponderable , impone , imponent , import , importance , important , importation , importee , import quota , importunacy , importunate.

Words related to important big , critical , crucial , decisive , essential , extensive , far-reaching , great , imperative , influential , large , meaningful , necessary , paramount , relevant , serious , significant , urgent , vital , effective.

How to use important in a sentence We can argue about what the specifics of a plan should look like, but the important thing is that we get back to the negotiating table and hammer out a deal that can be passed into law.

How Skinny Is Too Skinny? Music-Study in Germany Amy Fay. Pearls of Thought Maturin M. Change your default dictionary to American English. View the pronunciation for important. Open Dictionary. Other entries for this word. Collocations and examples. Adverbs frequently used with important. Synonyms and related words. Being important is like being large or heavy. Being unimportant is like being small or light.