She shares the example of the breakfast biscuit belVita, which uses a special formulation to ensure that the glucose breaks down at a more constant rate, making consumers feel full for longer periods after consuming it. Rosenfeld believes that Mondelez will face a balancing act between investing in traditional core snack products and responding to new trends in the food industry. And for her, this exercise all starts with knowing their customers and what their needs are, to ensure that a company like Mondelez has something for every snacking occasion in their portfolio of products.
Rosenfeld likes to joke that before buying Cadbury she loved reading the National Enquirer to hear about the latest intrigue with the British royal family. Decentralize the organization and rewire for leadership strengthening and teamwork. Revamp product categories for make relevant to consumers again. Consider sales a competitive advantage versus an overhead cost. Drive down costs without compromising quality. Pick the right people to get onboard Raise the bar for performance throughout the company, provide support, and create an atmosphere of understanding and trust.
Teams should be a combination of people from the outside and inside the organization. The brainstorming sessions at the company helped her in making wise decisions in the company.
In her career, she received numerous social media bullying that made her products boycotted in the United Kingdom. However, her boldness in responding to public uproars has seen her succeed.
Leaders should be cautious about the publicity of their company. In , she recognized being among the 50 women to Watch by the Wall Street Journal. Forbes has named her regularly to be amongst the Most Powerful Women.
For instance, in the ranking, Irene Rosenfeld was position fifteen behind Oprah Winfrey. What makes Mark Zuckerberg stand out as an exceptional leader? Well, he started with nothing. He had to learn how to code, design, and manage his way.
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